April 17, 2025. RNG Coalition debuts a new brand identity, shortening its name (previously ‘Coalition for Renewable Natural Gas’) and unveiling a vibrant new logo system that highlights its role as the trusted voice for North America’s renewable natural gas (RNG) industry.
The new icon, wordmark and bright colors convey the bold optimism the organization has for the RNG industry’s value proposition, shared mission, and vision to further influence the future of energy through Leadership, Education, Advocacy, Development and Sustainability (LEADS).
“Our new visual identity recognizes ‘RNG’ as an attractive energy commodity and domestic source for renewable, clean fuel, heat, power, products and services,” said Johannes Escudero, Founder and CEO of RNG Coalition. “It captures the essence of our coalition and our commitment to a more sustainable and circular energy economy in the United States, Canada and around the world.”
The contemporary logo reflects the strength, unity and diversity of the RNG Coalition’s membership: a large, unbroken circle formed by twelve smaller circles — or “molecules” — representing stakeholders from across the RNG value chain coalescing around a shared mission. The transition from blue to green molecules in the new icon symbolizes movement in the marketplace from legacy fuels to renewable energy solutions, like RNG, CO2 and RH2. The number twelve — long associated with divine order, natural cycles and structural balance — reinforces the COALITION’s commitment to leadership, education and advocacy for the sustainable development and utilization of RNG. The blue and green shapes created by the overlapping molecules evoke the sustainable feedstocks from which RNG is produced, the sustainable applications of RNG as fuel, heat, or power, and the cleaner air and water resulting from RNG facilities.
RNG Coalition will continue to rollout updated visual assets for all aspects of the organization’s operations, including for its annual events. The updated branding will be evident at RNG SUMMIT, held April 22-24, 2025, in The Woodlands, Texas, where Leadership, Education, Advocacy, Development & Sustainability forums will highlight how the coalition is influencing the future of energy in North America and beyond.
RNG Coalition’s new visual identity will also be reflected in flagship programs like its Wednesday Webinar series, its new Coalition Conversations podcast, and its upcoming RNG Media Day (June 18, 2025), designed to foster constructive dialogue between industry experts and the press.