April 28, 2025. Love’s, announced a member of its family of companies, Trillium Energy Solutions, a top provider of alternative fueling solutions, will be rebranded as Love’s Alternative Energy. This is part of an effort to streamline and maximize Love’s brand equity across driver-facing offerings in the marketplace. Love’s Alternative Energy branding and messaging will be introduced at the company’s booth during the ACT Expo that begins today in Anaheim, California.
“As alternative energy solutions continue to grow, this rebrand is a natural evolution of Trillium’s legacy, and expansion of the Love’s value proposition to provide customer segments with fueling options at public and private facilities across the U.S. and Canada,” said Ryan Erickson, vice president of Alternative Energy for Love’s. “Trillium brings more than 30 years of experience serving customers in the refuse and transit space, while Love’s has strong relationships with fleets and the public traveling across America’s highways. That’s a powerful combination for fleet operators and motorists looking to reduce costs and emissions.”
Love’s Late Founder Tom Love was instrumental in acquiring Trillium in 2016 because he knew innovation would be what sustained the company he founded and would carry it into the future. Trillium’s established track record of designing, building, operating and maintaining hundreds of alternative fueling stations nationwide made them a strategic fit into the broader Love’s company growth initiatives.